“Since their 2022 roll-out, over-the-counter (OTC) hearing aids
have cut costs and social isolation experienced by many people with
hearing loss. How do we shift to a mass market selling?”
CES 2024 kicked off in Las Vegas a couple of weeks ago, and one of the highlights was a panel discussion on OTC hearing aids. Here, HLAA’s Lise Hamlin is joined by Dr. Frank Lin, Kerri Conn Haresign and John Luna, weighing in on standardisation, increasing awareness, and the potential future of over the counter hearing aids.